The truth is, for men there almost isn’t real self-care. For women you can do a google search and get pages upon pages of results. For men, after you filter through all the ones about being successful in business and relationships, you get a very small list. And almost all of it is crap.

What? How can that be? There’s countless memes on social media about guys needing to take care of themselves, how can there be so little information on how to actually do it? Men’s self-care, when you get down to it, isn’t anything anyone really cares about. It has a lot to do with complexities of the market, goals of certain organizations, and a general lack of real concern for men’s well-being.

But, those memes… don’t mean anything. They are not there to actually help men, because they are nothing but empty platitudes. They exist to make the poster feel better. I did a good thing, I posted a meme telling men to take care of themselves. I’m a good person. But, ultimately, they mean nothing. And those articles you find on Google? Yeah, useless, too.

The average article on men’s self-care is normally pretty vague, often either noticeably short, or annoying long with WAY too much useless filler. Where women get tips on how to make their own bath bombs and stage the perfect hot soak, men get a very different and vague article. Most tips are things like, spend time with friends, get out in nature, go to the gym. You know, not be at home. It is true that for some people, these things are de-stressing. But for all men? Nope. And what about those guys who already do those things? You guessed it, they get told to spend time home alone.

Don’t get me wrong, time alone, time with friends, and spending time in nature, are important to a man’s mental health. But if you live in the heart of NYC, you’re not getting out to nature without a bit of planning, lost time traveling, and extra expenses.

This is the state of things today. We see it, acknowledge it, and declare, we can do better.

So let us define just what self-care actually is. First, it’s a buzzword. It’s most likely going to turn into a fad word that will go out of vogue in a few years to be replaced by a new vogue term (that pretty much means the exact same thing, but with some arbitrary “addition” – it’s like self-care, but with attitude). While that is the case, the underlying concept is extremely important. Self-care is the deliberate care of our mental, physical, and emotional health. Some may add to that their spiritual health, we’ll let you make that determination. In short, it is taking care of yourself, managing stress, and living a healthy life. In so doing, it is presumed you’ll also live a full life.

Self-care has been defined as what refuels us, rather than takes from us. Ultimately, self-care is taking care of yourself, your relationship with yourself, and with others. So, for a few, that may mean going to the gym. But it should also involve caring for your masculinity, because you are a guy. Kind of important.

The truth about men’s self-care is, it is vastly overlooked by the market, by women, and by men. But not here. Here we’ll get into the nuts and bolts of men’s self-care. Real content that goes beyond going out to hang with friends. But, you should do that, too.

And along the way, we might even show you how to stage a killer hot soak.